Osena Spiked Coconut Water: Coming to a TV or Cooler Near You

Dear Client: Ready-to-drink players are always looking for the next white space, and two Wharton grads with industry ties think they’ve found it.  In 2019, Chris Allen (whose dad is a sales exec at New Jersey distributor Ritchie & Page) and Vicente Surraco (who interned at A-B’s ZX Ventures program) founded Osena. It’s one of the first (malt-based) spiked coconut waters, in a familiar format: 12 oz. cans of 5% ABV, 100-cal liquid. They’re leaning into the “better for you”