On-Premise Intel: World of Beer

May 1, 2012On-Premise Intel: World of BeerDear Client: Heard of World of Beer? You will. The 5-year-old, craft-centric concept is coming to a town near you. Started by a couple of Pensacola guys, it's now led by former Outback Steakhouse president Ben Novello. He's bullish. Ben says the current 24-unit chain should double by the end of the year, and hints that some 200 units have already been sold. New locations are already slated for the summer, from Wisconsin to