Off-Premise Growth Ain’t Cutting it for California Craft Brewers

Dear Client: For those of you following along with our scan data updates, then you know that the craft segment has grown double digits in national IRI data week after week, since March 15.  The segment peaked on the week ending March 22, up 31.5% in IRI’s all channel plus liquor store universe, and grew 18.4% in the latest week available (the week ending April 5). If you’re under the impression that these eye-popping growth rates may offset some of