Odell’s Power Moves: “Flat” Goals, New Wine Cans, and SoCal

Dear Client: How is Colorado's Odell Brewing doing halfway through 2020, a year that has been marked by every kind of upheaval? New CEO Eric "Smitty" Smith tells CBD they're rooting to finish the year flat.  That's on the back of a tremendous off-premise showing. In IRI multi-outlet and convenience, the brewer is up 41% through May 17. That's accelerated in the "COVID purchasing" era, started March 9 (through May 17). "After growing +5% in 2019, we are now estimating