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Odell Focusing on New Pack Formats, Offshoots for 2021

Dear Client:  Odell Brewing’s portfolio is set to become a little more complex in 2021, but the strategy for the coming year is simple. The Colorado brewer tells CBD that it’s charging into the new year with three key priorities:  Accelerate the growth of its latest and greatest brands: Sippin’ Pretty and Mountain Standard IPAActively grow the convenience channelRecruit new drinkers through its two new offshoots Allkind Hard Kombucha and The OBC Wine Project ACCELERATING SIPPIN’ PRETTY AND MOUNTAIN STANDARD

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