NÜTRL Gets Wacky with SNL Star for First National Campaign

Dear Client: As spirits-based seltzer competition heats up this year, Anheuser-Busch is dialing up support for its newer play, NÜTRL Vodka Seltzer, recruiting actress and Saturday Night Live star Chloe Fineman to help bring the brand’s first national campaign to life. In this wacky new campaign, called “NÜTRL. The One with the Umlaut,” Chloe will star as Günter, “a cheeky vodka seltzer sommelier and the brand’s new spokesperson,” per announcement. Günter (who reminds us of a long-lost Zoolander character) will