NOCA Eyeing the Million Case Mark in ’24

Dear Client:    One space that suppliers (big and small) seem to have their eye on next year are non-carbonated FMBs. Indeed, whether it’s refreshers, aguas frescas, hard juice or hard tea, bubble-free plays seem to be a common theme among FMB innovation next year. Judging by trends from one of the early runners in this expanded space, it’s no surprise. NOCA, the non-carbonated, “better-for-you" bev alc brand that launched in 2019, has quickly expanded from a startup to a budding