NOCA Announces Influencer Partnership on New Brand, Alcolo

Dear Client:  NOCA has announced its latest high octane social media partner for its forthcoming “premium alcohol” brand, Alcolo: YouTube star Whistlin Diesel.  CBD readers will recall that NOCA CCO Andrew Norlin previewed the imminent brand last month [see CBD 07-16-2024], pegged as “a new-to-world concept that does not exist in the market today.” Andrew and Co. have kept flavor descriptors of the brand, which hits shelves in about a dozen states starting 9/2, intentionally under wraps thus far. But