NIQ Weighs Fourth Category, Generational Trends, Brand Loyalty at Summit

Dear Client: Last week your editors hosted the annual Beer, Wine & Spirits Summit in Palm Beach, Florida.  There's still much to cover from the event, but today we'll focus on timely NielsenIQ insights presented by Bev Alc vertical associate director, Kayleigh Theriault, and VP for alcohol industry thought leadership, Jon Berg. Many of the points they shared were from the 52-week period in NIQ scans xAOC + Conv+ Liquor Open State through 12/28. They touched on several hot topics,