NIQ Pegs Fourth Category Sales at $13.1 Billion

Dear Client:  With so many players in bev alc now participating in some form or fashion in the fourth category, you gotta wonder… How big has this category become?  NIQ has your answer (at least as it pertains to the off-premise) and much, much more. FOURTH CATEGORY NOW A 12-SHARE OF OFF-PREMISE BEV ALC. The firm issued a new deck sizing up the “Fourth Category” (which they define as RTDs of all alcohol bases as well as ready-to-serve offerings, too)