NIQ: Non-Alc Breaks $1B as it Becomes Part of the Drinking Repertoire

Dear Client: Last week, NIQ director of bev-alc thought leadership Kaleigh Theriault teamed up with the Adult Non-Alcoholic Beverage Association (ANBA) for a wide-ranging look at the state of non-alcoholic beer, wine and spirits – and sure enough, the ethanol-less engine that is adult non-alc beverages keeps on humming. In the latest 52 weeks to January 17, the category grew dollars by 18.5% or +$158 million to top $1 billion in sales -- $1.01 billion to be exact -- across