NIQ: Craft Down 6.3% In “Another Challenging Year” for Bev Alc

Dear Client: NIQ’s Year in Review shows 2025 was “another challenging year” for beverage alcohol, with total off-premise sales declining 3.4% to $110 billion in NIQ-measured channels (52 weeks ended Jan. 3, 2026), as consumers moderated consumption and remained “highly value-conscious.” CRAFT DOLLARS DOWN 6.3% IN 2025 NIQ SCANS. Within that backdrop, total beer dollars declined 3.7% in 2025, with volumes down 5.2% versus a year ago, per NIQ scans -- and craft posted even larger declines. Craft dollars fell