Nielsen on What’s Driving Craft Consumption, From ABV to Occasion

Dear Client:Nielsen took attendants "inside the mind of the craft beer consumer" during today's Brewers Association Power Hour.Much of their findings centered on their fourth annual Craft Beer Insights Poll, done in conjunction with the BA and Harris Poll.The survey was administered online in May to approximately 1,000 "regular" craft beer drinkers, with "regular" defined as drinking the segment at least several times a year. The more devoted "Weekly" craft consumer trends were often also delineated, to determine different trends