Nielsen Dives Deep into Craft Preferences

Dear Client:To whom do we owe the explosion of styles in craft? The consumers, of course, but which ones, specifically? Males or females? The Millennials or older generations? What region are these people from? Nielsen has provided us with the answers in a recently released beer survey conducted by the Harris Poll.SOME OF TODAY'S HOTTEST STYLES BEING DRIVEN BY FEMALES? Per survey, males have a larger hankering for overall craft, responding with a higher preference for 75% of 37 different