Next Generation Thoughts on Three Tier

Dear Client:Yesterday's "Four Under 40" NBWA general session panel showed some craft and consumer love for three tier and a couple predictions on deal speed and strategy in the segment. Atlas Sales VP Bud Dunn moderated the panel. He pressed its members on their views of three tier. "Bite and Booze" personality and the panel's "consumer" rep, Jay Ducote, believes "The 'fourth tier' loves the three-tier system and the choice it gives the consumer," he said. Perhaps more accurately, he