New Tenth Chief Announces New Go-to-Market Strategy, Structural Changes

Dear Client: Today, new Tenth and Blake chief Scott Whitley and VP sales David Reny sent out a message to distributor partners."My vision for Tenth and Blake is to be the top supplier and fastest-growing company in the Craft segment," wrote the new brass. "To realize this vision, we must focus relentlessly on our consumers and retail customers." He also spoke of bringing "news and innovation" while leveraging their biggest brands' scale.That vision is spurring a new go-to-market model for