New Sam Adams Tap Room Attracts 2,000-Plus On Opening Weekend

Dear Client:Sam Adams recently announced the opening of a new tap room at Boston Brewery. It opened its doors on Friday, in fact, and more than 2,000 visitors flocked to the new space on Friday and Saturday (it's closed on Sundays). The company sold more than 2,700 pints during the two opening days.The newly constructed tap room expands the Sam Adams footprint in the historic Haffenreffer Brewery, originally built in 1871, and a new "Bier Keller" for barrel-aging experimental beers,