New Sam Adams American Light Aims to Occupy “White Space” Between Giant Brands

Dear Client: Boston’s Sam Adams brand is set to bring an “American Light” beer to shelves in 15 markets this summer, as signaled at their distributor conference last fall [see CBD 10-30-2023]. The brewer hopes to take it national next year – when it would be the Sam Adams brand’s no. 1 new bet.  The company announced today that 4.2% ABV, 115-calorie American Light will hit imminently in 12 oz. can six-packs, 12-packs, and on draft in select states, including