New Craft Beer Insights Poll Points to How Craft Drinkers Choose

Dear Client: Today's Brewers Association Power Hour presented a Nielsen consumer survey developed with the BA. This national "CIP" or Craft Beer Insights Poll was administered online in late May, covering about 1,000 regular ("at least several times a year") craft drinkers, 21 and over. Survey covered craft drinkers in two camps: 58% identified as consuming craft at least weekly, ranging from once a week to daily. The remaining 42% were less-than-weekly craft drinkers, with most of that camp consuming