New Boulevard Beverage Company Debuts Spirits-Based RTDs

Dear Client: Boulevard Brewing Company, a well-known Midwestern brewer of established brands like Tank 7 and Boulevard Wheat, is getting into something completely different: A suite of spirits-based RTD canned cocktails, for which they're partnering with (mostly) local distillers. They're starting a new company, dubbed Boulevard Beverage Company, to do it. The RTDs are called Fling Craft Cocktails, but Boulevard brass says these are just the first in a line of non-beer innovations for the new company, if all goes