New Belgium’s Kim Jordan on the Future of Craft

Dear Client:New Belgium CEO Kim Jordan will tell you there are things she didn't know while raising her 20-year-old beer baby; sometimes, she had to just do "what felt right." That formula was still good enough to turn NBB into No. 3. So she's a great sage for the segment. In fact, some of what she had to tell us about the future of craft - especially for its veterans - is at once sobering and practical: ON HORIZON EVENTS