New Belgium: “We Want to be Ready to Compete”

Dear Client:Continuing Tuesday's CBC-time interview with New Belgium: Recall that Christine Perich took over as CEO from New Belgium co-founder Kim Jordan last fall. Kim is pretty synonymous with the New Belgium brand. Those are big shoes to fill. Luckily, Christine doesn't have to."It's actually not been hard," Christine told us when we asked about the change of guard and "face equity.""We've been planning this for a long time and Kim is phenomenal. She will always be Kim Jordan; I