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New Belgium, Up 31% in Depletions, Looks Forward to July 4

Dear Client: New Belgium is toasting good times. The Fort Collins brewer just wrapped its last shipping day for the first sixth months of the year. "We exceeded expectations by a longshot," said sales chief Joe Menetre, who is excited about their July 4 prospects, coming off a rollicking Memorial Day.Through a couple weeks ago, the brewery is up 53 ads, with 35 of those in established markets, Joe told CBD. "Total depletions through last week, we're up 31%," he

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