New Belgium, the New Leader in Craft?

Dear Client:   There’s only a few weeks’ worth of scan data in the books for 2021, but it would appear that no craft brewer is off to a better start for the year than New Belgium. With dollars up 45% YTD in IRI multi-outlet and convenience scans through January 24, New Belgium is not only the fastest-growing craft brewery of size, it’s one of the fastest-growing breweries, period. The only top 25 supplier growing faster in the off-premise is Boston