New Belgium Tells Distribs it will “Focus on Core Four” for ’23: Voodoo, Two Hearted, Oberon and Fat Tire

Dear Client: 'Tis the season. New Belgium just wrapped a couple of wholesaler meetings on big plans for ’23.  "We did a distributor meeting in Fort Collins [Colorado] for New Belgium distributors, and combined-house distributors,” which carry both NBB and Bell’s, New Belgium chief Steve Fechheimer tells CBD.  They also did a separate meeting earlier this week in Kalamazoo, Michigan for Bell's only distributors.” (Recall, in the wake of the companies' tie-up, New Belgium has been aligning Bell's distributor footprint