New Belgium Rolling on All Fronts

Dear Client:    The most recent Nielsen trends have been tough on most beer companies, and New Belgium is no exception. One of the hottest brewers around for the last few years (on the back of Voodoo Ranger), NBB's growth roll has slowed to low/mid-single digits in recent 4-week Nielsen data.  So what’s the deal? New Belgium chief Steve Fechheimer is undeterred by short snippets of recent trends, in light of comps and on-premise returns. So far, their lead brand family,