New Belgium Releasing Wild Nectar Hard Juice

Dear Client:  Looks like New Belgium is investing in the sweet FMB arena this year, with the debut of new "hard juice" brand, Wild Nectar. It's dubbed as "slightly sweet and lightly carbonated," at just above hard seltzer calorie counts (120-130ish cals), but right at 5% ABV, and gluten free to boot. Wild Nectar's neon-colored, palm tree-clad packaging is differentiated from regular New Belgium offerings, so it's likely meant to be its own standalone brand.  Early promo materials tease imminent