New Belgium Putting the “New” Back in: Citradelic, Cider and New Markets

Dear Client:They've done it again: New Belgium's new tangerine IPA, Citradelic, is the Ranger IPA of 2016. Only this brand could be bigger than Ranger, which was the top new selling craft beer of 2010.As of midyear, Citradelic is already shaping up to be New Belgium's number two brand. It has already blown past its annual plan, which was around 48,000 barrels. And it's faring well on-premise, too, holding roughly 5,000 handles at any given time (Fat Tire has 3-4