New Belgium Now Nearly a Top Ten Player in the Off-Premise

Dear Client:  Like most segments, craft has gotten off to a rough start in the off-premise this spring, thanks to the cycling of last year’s pantry loading comps, which began in mid-March. The segment’s volume is down 6.7% and its dollars are down 4.5% in the latest four weeks to April 18, per IRI multi-outlet and convenience data.  Still, the segment is holding on to growth YTD with volume up 4.1% and dollars up 6.4%.  That’s mainly due to its