New Belgium Keeps Poker Face on Plans for Preposterous Park

Dear Client:  What appears to be an incredibly outlandish publicity stunt by New Belgium’s Voodoo Ranger brand, is working. The brand has snagged multiple headlines over the past couple of weeks and has even brought some to picketing over its ‘proposed plans’ to build a massive beer-themed amusement park in Napa Valley. That’s right, the brand is teasing an “IPA Action Park” that’s “coming soon” to the heart of wine country. And while an amusement park centered around the #1