New Belgium Cleaning Up in Convenience

Dear Client: Pardon the pun, but New Belgium has been an absolute force in the convenience channel as of late. And the brand's remarkable growth in the channel only seems to be getting stronger at the start of this year. The brand is up a staggering 76.2% in volume for the latest four weeks to February 11 in NielsenIQ's convenience channel, and dollars are up 45.5%. over the same frame. As you’d expect, that massive volume growth has translated into