New Belgium at Half-Year: On Fat Tire, Distributors, 2 Million Barrels and More

Dear Client: Last week New Belgium sales chief Joe Menetre gave BBD the low-down on their half-year trends. "We're basically having the year we expected," said Joe. Through the middle of the year they're "pretty flat as a brewery." That's due to tough comps: Their off-premise chain business was up more than 50% through this time last year. "So with where we are with how much beer we can make in Fort Collins, and the timing of Asheville [they'll start