New BA Chief on “What’s Next” for the org as the AHA Becomes Own Entity

Dear Client: In his first formal message to members today, new Brewers Association president and CEO Bart Watson made a call for members to share their feedback on what they want to see from the organization as it enters a new era. (Recall, Bart took over the helm of the BA from longtime CEO Bob Pease at the top of the year [see CBD 12-17-2024].)  “We will spend the weeks and months ahead listening to you” as “we aim to