Nectar Looks to Own an Occasion of its Own

Dear Client: Top Asian-inspired RTD brand, Nectar, is aiming to rewrite the narrative around the stigma associated with drinking and the “Asian glow.” The brand is launching a cheeky campaign in time for Asian American Pacific Islander (AAPI) Heritage Month this May that leans on Gen Z beauty trends and influencers to promote the “Asian Glow Up.”  CBD readers will recall the brand, which boasts a hard seltzer, hard juice and SoJuice line (RTD made with Soju and juice) first