Nectar Bets on Big Asian Flavors — and a High-ABV Soju RTD

Dear Client:  Nectar, which bills itself as the “no. 1 Asian-flavor alcohol brand” in the U.S., is an interesting case study for a few reasons. One is its singular positioning in the Asian flavors space (their newest product line features White Peach Rambutan and Yuzu Umeboshi, for example). Two, the company is seeing unusual growth for the moment, up triple digits in grocery the latest 52 weeks, per Nielsen (and tracking well over 200,000 cases in 2024 across nine states).