NBB’s New Coming-to-Market Process

July 11, 2011 NBB's New Coming-to-Market Process Dear Client: Friday we broke news of New Belgium having sent letters to distributors in Ohio and Michigan seeking feedback on operations and markets. Those didn't signify slam-dunk deals (though Brian "BK" Krueger admits Michigan's on for early 2012). The letters are actually part of a new, lengthy discovery process NBB now makes when looking at new territories. BK says the thorough vetting will make new distributor alliances as ironclad as "'till death