NBB’s Ex Marketing Chief on What Craft Branding is Not

February 7, 2012 NBB's Ex Marketing Chief on What Craft Branding is NotDear Client: Greg Owsley, after 15 years at the command post of New Belgium's branding operations, is taking the theory used to build the No. 3 craft brewery and applying it to other consumer segments. His resulting solo enterprise, The Storied Brand, is not quite a year old. "It's my brand strategy and creative services fueled by a branding theory we turned into (ahem) storied practice at New