NBB’s Beer Confidence Modules: Like Selling Directly to Retail

September 1, 2011NBB's Beer Confidence Modules: Like Selling Directly to RetailDear Client:Education is the lynchpin of craft. Never before, we keep hearing from producers, have beer drinkers been quite so informed about what they put in their mouths. Sellers are only starting to catch up. But brewers are helping them along. The latest such push worth examining: New Belgium is 6 months deep in a new distributor-facing program designed to easily educate them on the stories and intrinsics of each