NBB Makes a New Session Brew Play in C-stores, and a “Living,” Breathing Mascot

Dear Client:New Belgium finished up 5% last year.It's a good number for a craft brewery of their size, many of which are losing share to the smaller, local guys. Between their original Fort Collins digs and their new Asheville facility, New Belgium is close to a million production barrels (with capacity to grow beyond). They're five states away from being national, and opening Massachusetts as we speak. As co-founder Kim Jordan points out, they've taken a very "measured" approach to