NAB’s “Interesting” Craft POV

Dear Client:"We have 5 fantastic craft brands with history and unique positioning. The most Cicerones in the world. Six ale houses that connect with 1.5 million visitors a year." Guess who? That's NAB sales VP James Pendegraft on their craft portfolio. "We have a point of view on craft ... we think retailers will find of interest" he said at today's national sales meeting in Orlando: "Mainstream, local, niche, news" are their points of focus. Mainstream of course is what