More Yuengling: Tough Comps, A Good May… And a Low-Cal Play?

Dear Client: Earlier this week, we reported on some retro packaging for a couple of regional Yuengling brands, to help commemorate its 190th anniversary. VP sales Pat Pikunas gave us a little more color on the timing of that rollout, as well as a quick mid-year read.  As reported Monday, Yuengling is releasing brand new cans and packaging of non-core, regional brands, Premium, Premium Light and Lord Chesterfield Ale.  "We began the conversion of all the packaging on the Lord