More Tough Trends for Craft in Nielsen

Dear Client: Nielsen numbers to 7/14 are tough for craft again. We reported a few weeks ago the unfortunate novelty of craft's negative showing -- both in case volume and share, in mid/late June Nielsen data. By now it's gotten worse. The latest data to 7/14 was actually good for beer: Overall beer volume, up 0.4%, outpaced the YTD trend (-0.2%).Above premiums were up 6.7% in volume, and more than 2 case share points. Super Premiums ripped, up 17.5% (and