More Takes on the Taproom Model

Dear Client:At the start of next month, Georgia will join the rest of the country in allowing some form of direct sales to consumers visiting the state's breweries. While most Georgia brewers are chomping at the bit to take advantage of these new laws, the state's largest brewery, SweetWater Brewing, isn't as keen.WHY? The brewer saw 100,000 people visit its Atlanta production facility last year, why wouldn't they want to peddle more beer to these people or serve them food?