More People Identify As Craft Drinkers — But Many Drinking Less

Dear Client:    Today's Brewers Association "Collab Hour" on "Getting Inside the Mind of the Craft Consumer" again harnessed insights from their annual consumer survey conducted by Harris Poll (first executed in 2015).  The highlights? More general population drinkers identify as craft drinkers, and some pre-existing craft drinkers are drinking more craft. But on the opposite end of the spectrum, it seems more craft drinkers are drinking less craft than ever before, as well.  TOTAL PIE OF CRAFT DRINKERS INCREASE; AND