More on New CBA CMO Ken Kunze

Dear Client: It's not everyday that a craft brewer brings on a CMO, let alone one with a past like Ken Kunze's, former marketing chief at Heineken USA and PepsiCo's Sabra. We chatted with Craft Brew Alliance president of commercial operations Andy Thomas about Ken's background after they announced him as their new marketing chief. ON KEN'S COMING ONLINE. While executing their portfolio strategy of very different, targeted craft brands, "We've had in the back of our mind [that] at