Dear Client:Last week, Bell's announced a new venture in Escanaba, Michigan: Upper Hand will start pouring beer in Michigan's Upper Peninsula around this time next year. We wanted to know the strategy. Why not just a Bell's satellite brewery? Is a portfolio of brands in their long-term strategy? Bell's chief Larry Bell told us not to think too hard. "Sometimes the beer business is about fun. It's a fun project, a little side project," he told CBD, adding that he
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