More Craft Bullishness, from Data Mongers to Category Managers

Dear Client: Yesterday's Brewbound Session offered up some novelties -- particularly, a startup brewer challenge that played like an episode of Shark Tank, featuring new brewers pitching everything from a seasonals-only concept to one branded with cartoon ducks. But what struck us was the continued rhetoric of craft's predicted share gains in a time where "bubble" talk still abounds. Some of the optimistic came armed with numbers -- particularly, Nielsen's svp of bev alc, Danny Brager. Per their latest 52-week