Molson Coors Seeks to Return Blue Moon to “Icon” Status

Dear Client:  Though Molson Coors recently parted ways with the last vestiges of its Tenth & Blake portfolio, the company is still firmly in craft with Blue Moon and Leinenkugel’s. In fact, they unveiled big plans for the two brands at its Distributor Conference in San Antonio this week. Blue Moon, the no. 1 brand in the space, received a lot of airtime over the event, with execs sharing their next moves after a substantial overhaul to the brand last