Molson Coors on Blue Moon Bumps, Jumps and Back-Half Set Up

Dear Client:  Molson Coors’ Q1 earnings call yesterday featured a surprising amount of time on its largest craft brand, Blue Moon. As you know, the company has put an emphasis on turning the tides for the mega craft brand for over a year now, coming out with new campaigns, amping up activation, repositioning extensions, and adding new extensions too. But the Blue Moon brand fam has yet to stabilize (at least in the off-premise).  BLUE MOON BRAND FAM DOWN 6.7%