Molson Coors’ Big Plans for its Blue Moon Family

Dear Client:   Typically, when somebody talks about Blue Moon, they’re talking about one brand in particular – Blue Moon Belgian White. Despite the numerous offshoots and seasonals from Blue Moon over the years, we’re not sure many have considered Blue Moon to be a family of brands.  That is slowly starting to change, however, after the successful launch of Blue Moon LightSky last year and the current launch of Blue Moon Moon Haze. Indeed, Molson Coors believes it has a